Layne McDonald. Ph.D.

Reason For Creatives

Companies need creatives in leadership roles to generate new and innovative ideas. Without diverse perspectives and ways of thinking, the company may become stagnant and fail to adapt to changing market conditions or consumer preferences. Additionally, without creatives in leadership roles, the company may lack the ability to effectively communicate its message and brand to the public, resulting in a lack of engagement and interest from consumers.

Layne McDonald. Ph.D. Layne McDonald. Ph.D.
Layne McDonald. Ph.D.

Creative Solutions for the Bank of the Future

Setting a bank apart from its competitors in today's personal-driven culture can be challenging. However, by differentiating services for various generations and using daring modern technologies, banks can stand out and supply a superior customer experience.

Layne McDonald. Ph.D. Layne McDonald. Ph.D.