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The Importance of Human Connection in Business - A Call to Action

Layne McDonald. Ph.D.

It's time to stand up and make a difference. The most valuable asset you have is your workers, and it's crucial to treat them in a way that makes them never want to leave. In a world where technology is rapidly changing the way we work, it's essential to remember that human connection is still at the heart of any successful business.

That's why I implore you to care more, to see your workers as the backbone of your success, and to treat them with the respect they deserve. Show them that they are valued and appreciated, and they will repay you with hard work, dedication, and loyalty.

Let's also give praise to those businesses that understand the power of human customer service. Those that stand in the gap, say sorry, and go above and beyond to fix any issues, no matter what the cost. These businesses understand that their customers are the lifeblood of their success and that delivering quality service is what sets them apart.

Once upon a time, there was a small bakery in a bustling city. The owner, Maria, had always dreamed of running her own business, and she had worked hard to make her bakery a success. But as the business grew, Maria began to struggle with the demands of running a company and maintaining a work-life balance.

One day, one of her employees approached her with a problem. The employee was feeling overworked and underappreciated, and was considering quitting. Maria realized that she had been so focused on growing the business that she had neglected to take care of the people who were making it successful.

Determined to turn things around, Maria sat down with her employees and listened to their concerns. She learned that they were feeling overwhelmed by the long hours and high expectations, and that they needed more support and recognition. Maria realized that the key to maintaining a successful business was to treat her employees with respect and appreciation.

So, she made a series of changes. She implemented flexible working hours, provided more training and support, and created a system for recognizing and rewarding her employees for their hard work. She also made a point to check in with them regularly to see how they were doing and to address any issues they had.

The changes were a huge success. Maria's employees were happier, more motivated, and more productive. They felt valued and appreciated, and they were more committed to making the bakery a success. And as a result, the bakery continued to thrive.

Years later, Maria's bakery was still going strong, and she was widely recognized as a great leader in the business community. Her employees were proud to work for her, and she was proud of the business she had built with their help.

The lesson from Maria's story is that great business leadership starts with treating your employees with respect and appreciation. When you invest in your people, they will invest in your business, and everyone will benefit in the long run.

In the words of the great philosopher, Aristotle, "We are what we repeatedly do. Excellence, then, is not an act, but a habit." Let us make treating our workers and customers with respect and care a habit, a hallmark of our success.

If you're looking to deepen your understanding of this topic, I recommend the following five books:

  1. "Drive: The Surprising Truth About What Motivates Us" by Daniel H. Pink
  2. "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
  3. "The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change" by Stephen Covey
  4. "Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins
  5. "The Power of Now: A Guide to Spiritual Enlightenment" by Eckhart Tolle.

In conclusion, let us stand up, care more, and treat our workers and customers with the respect they deserve. Let us make excellence a habit, and success will be within our reach.

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