How to Find Products to Sell on Facebook Ads

Running effective Facebook Ads is one of the most powerful digital marketing skills you can develop. With its precise targeting tools, you can reach the exact audience who’s most likely to buy from you—and build a brand that resonates.
But here’s the truth: even the most perfect ad strategy won’t help if you don’t have the right product to promote.
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Whether you’re an entrepreneur, side hustler, content creator, or ministry leader looking to monetize your message, your success with Facebook Ads starts with one question:

What product are you selling—and how will you source it?

Let’s walk through the four main ways you can find products to sell with Facebook Ads, even if you don’t own a factory or warehouse.

1. Reselling: Buy Low, Sell HighOne of the simplest ways to start is to become a reseller.

This means:

• Buying products from a wholesaler or distributor
• Selling them at a higher price through your website or Facebook Shop
• Running Facebook Ads to drive traffic to your product page
  
  

You can start small—purchasing limited quantities—and gradually reinvest your profits to scale.

Pros:

• Full control over product selection and pricing
• You keep the profits (minus costs)
  
• Great for building your own brand
  
  

Cons:

• You’ll need to manage inventory and shipping
• There’s risk of unsold products taking up space or losing relevance
  
  

📦 Resource: Find wholesale suppliers at https://www.salehoo.com/ or https://www.doba.com/

2. Dropshipping: Sell Without Holding InventoryIf you want to sell physical products without the risk of stocking inventory, dropshipping is your best friend.

Here’s how it works:

• You list a product on your site
• When a customer places an order, you forward it to a supplier
• The supplier handles fulfillment and shipping
  
  

Your profit is the difference between the price you list and the wholesale cost.

Pros:

• No upfront inventory costs
• Low barrier to entry
• Great for testing product ideas quickly
  
  

Cons:

• Lower margins than reselling
• Limited control over packaging, delivery speed, and quality
  
  

🌍 Popular dropshipping platforms:
https://www.spocket.co/ | https://www.oberlo.com/ | https://modalyst.co/

3. Affiliate Marketing: Promote and Earn CommissionsAffiliate marketing allows you to sell other people’s products and earn a percentage of each sale.
Here’s how it works:

• You choose a product to promote (digital or physical)
• You run Facebook Ads directing traffic to your affiliate link
• You earn a commission for each purchase made through your link
  
  

Pros:

• No need to create or manage products
• Great for passive income
• High commissions on digital products (up to 70%)
  
  

Cons:

• You don’t own the customer relationship
• Lower commissions on physical products (Amazon = 4-8%)
  
  

💻 Top affiliate networks:
https://www.clickbank.com/ | https://www.jvzoo.com/ | https://affiliate-program.amazon.com/

4. Create Your Own Product: Digital or PhysicalWant full control, full profits, and full ownership? Then consider creating your own product.

Digital Products:These include:

• eBooks
• Online courses
• Audio devotionals
• Video training
• Templates and downloadable resources
  
  

You create them once and can sell them forever—no inventory required.
Physical Products:If you’re passionate about something tangible—journals, apparel, candles, faith-inspired goods—you can manufacture your own product.

This route involves:

• Finding a supplier or manufacturer
• Creating a product blueprint or sample
• Ordering in bulk or print-on-demand
  
  

🛠️ Helpful resource: Learn to create products via print-on-demand at https://www.printful.com/ or https://www.teelaunch.com/

Key Takeaway: Start Where You AreYou don’t need to have it all figured out. The most important thing is to start with what you have, test what works, and adjust as you grow.

Ask yourself:

• Do I want to keep it simple? Try affiliate marketing.
• Do I want to build my own brand? Try reselling or dropshipping.
• Do I want to create a movement? Launch your own product.
  
  

Whatever path you choose, Facebook Ads can help amplify your message and reach the right people—at the right time—with the right offer.

Want Help Finding the Right Product or Offer to Promote?As a creative strategist, filmmaker, and business coach, I’ve helped entrepreneurs, Christian creatives, and changemakers craft compelling offers and launch them with purpose.

If you need help identifying what to sell—or how to promote it with power—let’s work together.

👉 Start now at: www.laynemcdonald.com/contact
Let’s make your message profitable, purposeful, and world-changing.