Solutions in Communications & How to Differentiate for the Next Decade

Written on 01/22/2023
Layne McDonald. Ph.D.

Solutions in Communications & How to Differentiate for the Next Decade

Introduction:

Corporate communication is vital to any organization's success but has challenges. This research paper will explore the top ten issues organizations face in their corporate communication efforts and propose solutions to overcome them. We will also include quotes from service providers to supply added insight and perspective on these issues.

Lack of differentiation: 

One of the critical issues that organizations face in corporate communication is the need for more differentiation. With the constant influx of information, it can be difficult for organizations to stand out and engage their employees. Organizations must find ways to engage employees and genuinely hear their thoughts and ideas to differentiate. As management consultant Peter Drucker states, "The most important thing in communication is hearing what isn't said.”

Employee retention: 

Communication can lead to disengaged employees, resulting in high turnover rates. As leadership expert John C. Maxwell states, "Communication is the real work of leadership." To keep workers, organizations must prioritize communication and ensure that all employees feel heard and valued.

 

Difficulty in cutting through the noise: 

 

With the constant influx of information, employees can need help to sift through and find what is relevant to them. As marketing expert Seth Godin states, "The best way to stand out is to be yourself." Organizations must find ways to tailor their communication to the needs of their employees and make it stand out from the noise.

 

Lack of engagement: 

 

Many organizations need help with employee engagement and participation in their communication efforts. As a communication expert, Dr. Karen Friedman states, "Effective communication is 20% what you know and 80% how you feel about what you know." Organizations must create a culture of communication that encourages engagement and participation.

 

Miscommunication: 

 

Miscommunication can lead to confusion, delays, and mistakes. Organizations must ensure that their communication is clear and concise to communicate effectively. As a communication expert, Dr. Tony Alessandra states, "The most important thing in communication is to hear what isn't being said.”

 

Lack of consistency: 

 

Organizations must create a consistent communication strategy to build trust with their employees. Constant communication can lead to clarity and confidence among employees. As branding expert Marty Neumeier states, "Consistency is the true foundation of trust."

 

Lack of transparency: 

 

Transparent communication is essential for building trust and fostering a positive organizational culture. As management expert Stephen Covey states, "Trust is the glue of life. It's the essential ingredient in effective communication." Organizations must be transparent in their communication to build trust with their employees.

 

Inadequate measurement and analysis: 

 

Organizations must measure and analyze their communication efforts to understand what is working and needs improvement. With measurement and analysis, organizations can understand the effectiveness of their communication efforts. As marketing expert Avinash Kaushik states, "You can't manage what you can't measure."

 

Failure to address crisis communication: 

 

Crisis communication is an essential aspect of corporate communication. As crisis management expert Ian Mitroff states, "A crisis is a terrible thing to waste." Organizations must have a plan to address crisis communication to minimize the negative impact on the company.

 

Failure to embrace digital communication: 

 

Digital communication has become an essential aspect of corporate communication. Organizations must embrace digital communication to stay relevant and engage with employees effectively. As a communication expert, Dr. Natalie Petouhoff states, "Digital communication is no longer optional; it's a requirement.”