Solutions in Communications & How to Differentiate for the Next Decade

Written on 01/22/2023
Layne McDonald. Ph.D.

Solutions in Communications & How to Differentiate for the Next Decade

Introduction:

Corporate communication is vital to any organization's success but has challenges. This research paper will explore the top ten issues organizations face in their corporate communication efforts and propose solutions to overcome them. We will also include quotes from service providers to supply added insight and perspective on these issues.

Lack of differentiation: 

One of the critical issues that organizations face in corporate communication is the need for more differentiation. With the constant influx of information, it can be difficult for organizations to stand out and engage their employees. Organizations must find ways to engage employees and genuinely hear their thoughts and ideas to differentiate. As management consultant Peter Drucker states, "The most important thing in communication is hearing what isn't said.”

Employee retention: 

Communication can lead to disengaged employees, resulting in high turnover rates. As leadership expert John C. Maxwell states, "Communication is the real work of leadership." To keep workers, organizations must prioritize communication and ensure that all employees feel heard and valued.

Difficulty in cutting through the noise: 

With the constant influx of information, employees can need help to sift through and find what is relevant to them. As marketing expert Seth Godin states, "The best way to stand out is to be yourself." Organizations must find ways to tailor their communication to the needs of their employees and make it stand out from the noise.

Lack of engagement: 

Many organizations need help with employee engagement and participation in their communication efforts. As a communication expert, Dr. Karen Friedman states, "Effective communication is 20% what you know and 80% how you feel about what you know." Organizations must create a culture of communication that encourages engagement and participation.

Miscommunication: 

Miscommunication can lead to confusion, delays, and mistakes. Organizations must ensure that their communication is clear and concise to communicate effectively. As a communication expert, Dr. Tony Alessandra states, "The most important thing in communication is to hear what isn't being said.”

Lack of consistency: 

Organizations must create a consistent communication strategy to build trust with their employees. Constant communication can lead to clarity and confidence among employees. As branding expert Marty Neumeier states, "Consistency is the true foundation of trust."

Lack of transparency: 

Transparent communication is essential for building trust and fostering a positive organizational culture. As management expert Stephen Covey states, "Trust is the glue of life. It's the essential ingredient in effective communication." Organizations must be transparent in their communication to build trust with their employees.

Inadequate measurement and analysis: 

Organizations must measure and analyze their communication efforts to understand what is working and needs improvement. With measurement and analysis, organizations can understand the effectiveness of their communication efforts. As marketing expert Avinash Kaushik states, "You can't manage what you can't measure."

Failure to address crisis communication: 

Crisis communication is an essential aspect of corporate communication. As crisis management expert Ian Mitroff states, "A crisis is a terrible thing to waste." Organizations must have a plan to address crisis communication to minimize the negative impact on the company.

 

Failure to embrace digital communication: 

 

Digital communication has become an essential aspect of corporate communication. Organizations must embrace digital communication to stay relevant and engage with employees effectively. As a communication expert, Dr. Natalie Petouhoff states, "Digital communication is no longer optional; it's a requirement.”

Ways a Video Studio can Elevate External Communications.

1.     Enhancing customer engagement: Video production can help banks create engaging and informative content that can be used to educate and engage customers on a variety of banking products and services.

2.     Improving brand awareness: Video production can help banks create visually appealing and compelling content that can be used to increase brand awareness and differentiate themselves from competitors.

3.     Enhancing digital presence: Video production can help banks create high-quality videos that can be used to increase their visibility and reach on digital platforms such as social media and websites.

4.     Supplying training and education: Video production can help banks create instructional and training videos that can be used to educate employees and customers on various banking procedures and processes.

5.     Creating personalized experiences: Video production can help banks create personalized video content that can be used to build relationships with customers and provide them with a more tailored banking experience.

6.     Improving customer service: Video production can help banks create videos that can be used to supply customer service and support, such as online tutorials and FAQs.

7.     Enhancing internal communication: Video production can help banks create videos that can be used to improve communication and collaboration among employees.

8.     Creating marketing materials: Video production can help banks create promotional and marketing materials that can be used to attract new customers and keep existing ones.

9.     Creating virtual events: Video production can help banks create virtual events that can be used to connect with customers and build relationships.

10. Offering virtual tours: Video production can help banks create virtual tours that can be used to highlight their branches and facilities to customers who cannot visit in person.

 

 

Top Ten ways that video production can elevate internal communications

 

1.     Enhancing employee engagement: Video production can help create engaging and informative content that can be used to educate and engage employees on a variety of internal communications topics.

2.     Improving employee understanding and retention: Video production can help create visually appealing and compelling content that can be used to improve employee understanding and retention of critical internal communications information.

3.     Enhancing digital presence: Video production can help create high-quality videos that can be used to increase the visibility and reach of internal communications on digital platforms such as intranet and employee portals.

4.     Supplying training and education: Video production can help create instructional and training videos that can be used to educate employees on various company policies, procedures, and processes.

5.     Creating personalized experiences: Video production can help create personalized video content that can be used to build relationships with employees and provide them with a more tailored internal communications experience.

6.     Improving communication and collaboration: Video production can help create videos that can be used to enhance communication and cooperation among employees.

7.     Creating marketing materials: Video production can help make promotional and marketing materials that can be used to promote internal communications initiatives and programs.

8.     Creating virtual events: Video production can help make virtual events that can be used to connect with employees and build relationships.

9.     Highlighting company culture and values: Video production can help create videos that showcase the company culture and values, which can help foster a sense of belonging and engagement among employees.

10. Enhancing remote work experience: Video production can help create videos that can improve the remote work experience by providing employees with access to internal communications and training resources.
 

 

 

Best Practices for elevating internal communications

 

  1. Communicate the purpose and goals of internal communications.
  2. Encourage two-way communication and actively ask for employee feedback.
  3. Use a variety of communication channels, such as email, intranet, and team meetings.
  4. Ensure all employees have access to the same information at the same time.
  5. Supply regular updates on company news and developments.
  6. Use storytelling and case studies to make information more relatable and engaging.
  7. Make sure that internal communications are accessible, inclusive, and culturally sensitive.
  8. Encourage employee participation and ownership of internal communications.
  9. Use visuals, such as infographics and videos, to make information more engaging.
  10. Use social media and collaboration tools to ease communication and connection among employees.
  11. Supply opportunities for informal communication, such as employee events and team-building activities.
  12. Use analytics to measure the effectiveness of internal communications and make data-driven decisions.
  13. Make sure that internal communications align with the company's overall business strategy.
  14. Supply training and resources to help employees communicate effectively.
  15. Recognize and reward employees who prove practical communication skills.
  16. Use humor and levity in good situations to keep employees engaged.
  17. Use employee testimonials and success stories to highlight the impact of internal communications.
  18. Facilitate communication and collaboration across different departments and teams.
  19. Empower employees to take ownership of their internal communication channels.
  20. Continuously evaluate and improve internal communication processes.