For subscribers only

Defining Your Goals: A Step-by-Step Guide to Planning a Successful Live Event Fundraiser

Layne McDonald. Ph.D.

Defining your goals is the first and most crucial step in planning a successful live event fundraiser. Without clear goals, it can be challenging to determine what type of event to prepare and how to execute it effectively. Below are the steps to ensure that you define your goals for your fundraiser in the most optimal way.

  1. Identify the purpose of your fundraiser: Before you begin planning, it's important to determine what you hope to accomplish with your event. Are you raising money for a specific cause or organization? Are you trying to raise awareness about a particular issue? Knowing the purpose of your fundraiser will help guide the rest of your planning process.

  2. Set specific, measurable goals: Once you have identified the purpose of your fundraiser, set specific, measurable goals that align with that purpose. For example, if you're raising money for a specific cause, set a monetary goal for how much money you hope to raise. Similarly, if you're trying to raise awareness about a particular issue, set a goal for how many people you hope to reach.

  3. Prioritize your goals: With your specific and measurable goals in mind, prioritize them in order of importance. This will help you focus on the most important objectives and make sure that the most critical elements of your fundraiser are addressed.

  4. Communicate your goals: Share your goals with your team and anyone else who is involved in the planning process. This will ensure that everyone is on the same page and working towards the same objectives.

By following these steps, you can ensure that your goals are clear, specific, measurable and communicated effectively. This will help guide your planning process and ensure that your event is aligned with your mission.

Subscriber content only

To access this content and all of our unlimited content subscribe now