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Setting the Perfect Date and Time: A Step-by-Step Guide for a Successful Live Event Fundraiser

Layne McDonald. Ph.D.

Setting the date and time for your live event fundraiser is an important step in the planning process. The date and time of the event can affect attendance and ultimately your fundraising goals. Below are the steps to ensure that you choose the optimal date and time for your event.

  1. Identify the best time of the year: Consider the season and whether an indoor or outdoor event would be more appropriate. Some events may be more successful during specific seasons such as summer for outdoor events or during holidays for family-oriented events.

  2. Check for conflicting events: Research other events happening in the area on the date you're considering. You want to avoid scheduling your event on the same day as a major event or holiday that could affect attendance.

  3. Consider the audience: Take into account your target audience and their availability. If your event is targeting working individuals, consider scheduling it on a weekend or evening to maximize attendance.

  4. Determine the duration of the event: Consider the duration of the event and whether it will be a full-day or an evening event. This will help you to plan the schedule of the event and to set the appropriate start and end time.

  5. Promote the event in advance: Once you have set the date and time, start promoting the event as soon as possible. This will give people time to plan and to make sure they are available.

By following these steps, you can ensure that you choose the optimal date and time for your live event fundraiser. This will help ensure that your event is well-attended and meets your fundraising goals.

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