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Creating a Winning Program: Steps for a Successful Live Event Fundraiser

Layne McDonald. Ph.D.

Planning the program for your live event fundraiser is an essential step in the planning process. The program should be engaging, entertaining, and align with your fundraising goals. Below are the steps to ensure that you plan the optimal program for your event.

  1. Define the theme and purpose of the event: The theme and purpose of the event should align with your fundraising goals and the audience you are trying to reach.

  2. Create a schedule: Create a schedule of events and activities for the day, including the start and end times. This will help you to plan the program and to set the appropriate start and end time.

  3. Identify the key elements of the program: Identify the key elements of the program such as music, speeches, silent auctions, or raffles. These elements should be engaging, entertaining and align with the theme of the event.

  4. Hire professionals: Consider hiring professionals to help with the program, such as a professional emcee or host to keep the event running smoothly. They will be able to keep the event on schedule and entertain the audience.

  5. Rehearsals: Rehearse the program before the event to ensure that everything runs smoothly on the day of the event. This will help you to identify and fix any issues that might arise.

  6. Get feedback: Get feedback from the attendees after the event to know what worked well and what can be improved for future events.

By following these steps, you can ensure that you plan the optimal program for your live event fundraiser. This will help ensure that your event is engaging, and entertaining and align with your fundraising goals.


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