Top 7 Mastery Principles to Building A $1,000,000 + Enterprise

Layne McDonald. Ph.D.

“Growth and comfort don’t coexist. That’s true for people, for companies, for nations.” - Gini Rometty, Chairman, President, and CEO of IBM

Are you aware of the single ** most powerful ** asset in your business? Is it money? Is it employees? Is it your credentials or intellectual knowledge? Is it your products or services?

No, it is none of these. Your single most important business asset is your MIND … more specifically, your mindset.

Your business only grows as quickly as you, your mind, and you think you do. To create a $1,000,000+ business, you must think like a $1,000,000+ business owner. In your mind’s eye, you must already BE a $1,000,000 business owner.

The seven mindset principles below are crucial to building a $1,000,000+ business. Print this list and refer to it often. Devoting as little as 15-30 minutes daily to shifting your mindset is the best investment in building your $1,000,000+ enterprise. The seven mindset principles below are crucial to building a $1,000,000+ business. Print this list and refer to it often.

1. THE PRINCIPLE OF TRANSCENDENT PURPOSE

Great companies and great business leaders do beautiful things that leave a legacy and make this world better for you and me. Such leaders create CAUSES, not businesses. To get to the $1,000,000+ level in the yoby Lokur industry, you must have a transcendent purpose for its existence at its core–a sense bigger than yourself and your self-interests.

What is the transcendent purpose of your business? How can you make your business a vehicle for making a difference in your customers’ lives? Viktor Frankl, the great Austrian psychiatrist, said it best: Success, like happiness, cannot be pursued; it must ensue as the unintended side effect of one’s dedication to a cause greater than oneself.

2. THE PRINCIPLE OF HIGH-PROBABILITY THINKING

Whatever you focus on, that is what you will multiply in your business. If you focus on the problem, you will get more of the problem. If you focus on finding a solution, the door will open to more answers. Wherever your attention is, it will drive your most probable outcome. Where is your attention right now in your business – on the problem or the solution? How must you shift your attention in your business to get to the $1,000,000+ level?

3. THE PRINCIPLE OF MAGNETIC ATTRACTION

What you think, you magnetize and attract. Your ** thoughts ** make your business and your world. E.g., if you are attracting low-income or demanding customers, your beliefs about your income worthiness or the kind of clientele that will want your products/services are attracting such marginal customers. Your business is **always** a mirror of your inner thinking.

To go to the next level in your business, you must first get to the next level in your mind. You must know your value and focus on the customers you want to attract. What challenges do you have in your business currently? How do they mirror back to you your thinking?

4. THE PRINCIPLE OF DELIBERATE CREATION

Having hopes, dreams, and visions of becoming a $1,000,000+ enterprise is not enough to create it, although certainly a first step. Deliberate creation comes from conscious intention, from making a **decision that no matter what, you will take your business to the next level.

Synchronicity and magic happen when we come from a place of 100% committed intention. Finding the right people and resources to support your vision unfolds effortlessly. Momentum pulls you in the direction of your dreams. Are you in a wishful state, or have you committed 100% to create your ideas and plans? What willet take to be 100% committed?

5. THE PRINCIPLE OF MASTERMIND MARKETING

Marketing is **not** a battle of products. It is a battle of PERCEPTIONS. It all starts in the customer’s mind. Perceived value, primarily, is what attracts customers to your business. The real value is what keeps them. What are you doing to create perceived value in your customer’s minds? Are you winning the battle of
Feelings?

6. THE PRINCIPLE OF SUPERIOR CONSEQUENCES

With every action, there is a consequence or outcome. While you cannot control the work, you can control and manage your activities. This principle tells us that if you want a different product or result in your business, you must take additional steps.

No matter your current success level, a $1,000,000+ enterprise requires higher-level strategies and higher-level performance actions than your past efforts. Where are you getting inferior outcomes or results in your business? What different steps can you take to create another product?

7. THE PRINCIPLE OF MENTAL RICHES

All riches are of the mind *** first ***. Your MENTAL ATTITUDE decides the difference between a floundering $10,000/year business and a booming $1,000,000+ empire. As you believe, so shall you receive. If you were to picture a $1,000,000+ business, how would that business be different than what you are running now? How differently would YOU need to be to run a $1,000,000+ business?

A FINAL NOTE: 

Mindset changes do not happen overnight. It takes persistent focus, effort, and attention to shift deeply embedded thinking to a new level.

However, just 15-30 minutes daily to master these principles and shift your thinking can reap much greater rewards in your business than one thousand hours of added effort. The creation of a $1,000,000+ enterprise is only a mindset away.