Why Creative C-Suite Leaders are Crucial to the Survival of American Corporations

Written on 01/22/2023
Layne McDonald. Ph.D.

What are the Top Ten Differentiators (Reasons) for Creative Leadership at a Commoditized Institution (and other Commoditized Services)?

"Creativity is seeing what others see and thinking what no one else ever thought." - Albert Einstein.

  1. Innovation: Creativity in leadership allows commoditized institutions to develop new products, services, and processes that can help them stay competitive and meet customers' evolving needs.
  2. Problem-solving: Leaders who think creatively can develop new and practical solutions to complex problems, which can help their organizations navigate difficult challenges.
  3. Adaptability: The ability to be creative can help leaders and their organizations adapt to changing circumstances and market conditions.
  4. Employee engagement: Encouraging creativity among employees can lead to greater engagement and motivation, which can help improve productivity and performance.
  5. Risk management: Creative leaders can better find and evaluate potential risks and develop strategies to manage them.
  6. Innovation: Innovation is the critical driver of success in a commoditized industry. Creative leaders can develop new products and services and practical solutions to complex challenges, which helps the institution stay competitive and meet customers' evolving needs.
  7. Problem-solving: Problem-solving is an essential aspect of leadership, and creative leaders can better produce new and practical solutions to complex problems. This can help the institution navigate difficult challenges and overcome obstacles.
  8. Adaptability: Adaptability is essential in the commoditized industry as it allows leaders and their organizations to respond to changes in market conditions. Creative leaders can think freely and develop new strategies to adapt to changing circumstances.
  9. Employee engagement: Employee engagement and motivation are critical in driving performance and innovation. Encouraging employee creativity can lead to greater engagement and motivation, which can help improve productivity and performance.
  10. Risk management: Risk management is crucial for the commoditized industry. Creative leaders can better find and evaluate potential risks and develop strategies to manage them. This helps to protect the institution and its customers from potential losses.

Will you dare, dream big, and take advantage of this untapped group of talents in commoditized institutions? In the next ten years, whoever takes full advantage of this group at high-level leadership positions, will quickly become the fastest-growing commoditized institution in the country. They might not be the biggest, but they will grow with veracity in areas yet to be used. This company will strike fear in others for a straightforward reason: creativity will reach out to customers and deliver robust, innovative solutions they have been waiting for because they dare to solve the issues thoroughly, with imagination.

These solutions will have no immediate competition and a brand-new key that not only injects significant growth in new markets but will thrive closer to the competition that believes it is untouchable. Who will dare to do this? No one is untouchable with creative blue oceans and strong wind in their sails.

Only time will tell what Creatives will do to set new blue oceans in a commodities service that desperately needs to reinvent itself and listen to the client's hearts.

This is a reality for any business in the 21st century. Inclusion of the creatives in a commoditized anything will create something new, something great that will grow because it is simply a blue ocean.

Misconceptions about Leadership and left or right-brained

Author a book chapter about how everyone is creative, the misconception that creativity is just for a few, and use parables and quotes to prove this position.

the Importance of Creatives in the C-Suites

 

The importance of having right-brained creatives in the c-suite of left-brained companies has been widely discussed in recent years. Many experts in the field argue that a balance of both left-brained analytical thinking and right-brained creative thinking is necessary for a company to be successful.

One of the most renowned specialists on this topic is Dr. Daniel Kahneman, a Nobel laureate in economics and author of the book "Thinking, Fast and Slow." Dr. Kahneman argues that while left-brained thinking is essential for making decisions based on logical analysis, the right-brained review is crucial for considering the emotional and intuitive aspects of a problem. He says, "To achieve optimal decision-making, it is important to balance both types of thinking."

Another specialist, creativity expert Sir Ken Robinson, also emphasizes the importance of having right-brained individuals in leadership positions. In his TED Talk "Do Schools Kill Creativity?", Sir Ken argues that the education system often stifles creativity and that businesses should actively seek out and cultivate creative thinking in their employees. He says, "Creativity is as important in education as literacy, and we should treat it similarly."

In addition to the insights provided by Dr. Kahneman and Sir Ken Robinson, research has shown that companies with diverse teams, including individuals with a mix of left-brained and right-brained thinking styles, tend to be more successful. A study by Deloitte found that companies in the top quartile for gender or racial and ethnic diversity are more likely to have financial returns above their respective national industry medians.

In conclusion, having right-brained creatives in the c-suite of left-brained companies is essential for the best decision-making and overall success. As Dr. Kahneman and Sir Ken Robinson state, a balance of both left-brained analytical thinking and right-brained creative thinking is necessary for a company to thrive. Additionally, diverse teams have been shown to have better financial performance. Therefore, companies should actively seek and cultivate creative thinking in their employees.

Psychological Safety in the Workplace

Workplace safety is critical for any organization, and physiological safety is essential to overall employee well-being. Physiological security refers to the physical and psychological conditions that promote health and well-being in the workplace. This includes ergonomics, air quality, noise levels, lighting, and employees' emotional and mental well-being.

According to renowned psychologist Abraham Maslow, "If the physiological needs are not met, the individual will not be able to focus on anything else." This highlights the importance of addressing physiological safety in the workplace, as it is the foundation upon which all other safety measures are built. Without adequate physiological protection, employees will not be able to perform to their full potential and may even become a safety risk to themselves and others.

Another prominent psychologist, Daniel Kahneman, said, "A reliable way to make people believe in falsehoods is frequent repetition because familiarity is not easily distinguished from truth." This quote emphasizes the importance of ongoing attention to physiological safety in the workplace. Even if an organization has implemented measures to address physiological safety, more is needed to set it and remember it. Regular monitoring and maintenance of these measures are necessary to ensure that they continue to be effective and that any new hazards are found and addressed.

Organizations should consider implementing several strategies to promote physiological safety in the workplace. These may include:

  • Ergonomic assessments of workstations to ensure that they are designed to promote proper posture and reduce the risk of injury.
  • Regular air quality testing ensures that the workplace's air is free from harmful toxins and pollutants.
  • We are implementing noise reduction measures to protect employees' hearing.
  • They ensure that lighting levels are proper and that employees are not exposed to excessive glare or flicker.
  • We promote emotional and mental well-being through employee aid programs and mental health support services.

In conclusion, physiological safety is an essential aspect of overall workplace safety. As Abraham Maslow and Daniel Kahneman have pointed out, addressing physiological safety is necessary for employees to perform to their full potential and to avoid falling into false assumptions. Organizations can create a safer and more productive work environment by addressing ergonomics, air quality, noise levels, lighting, and employees' emotional and mental well-being.

Emotionally Intelligence and Creative Leadership Highlighted in the Workplace

The modern workplace is an ever-evolving environment; leaders must be emotionally intelligent and creative when leading their teams. Emotional intelligence is one of the essential traits of a successful leader, as it enables them to manage their emotions and those of their team members effectively. Being emotionally intelligent allows leaders to find the needs of their team and create an atmosphere that encourages creativity and collaboration. 

 

Creativity is also crucial in the modern workplace. Leaders should encourage their teams to think freely and devise innovative solutions to problems. By promoting a culture that values creativity, leaders can foster an environment where ideas are shared freely, and employees feel comfortable taking risks. Additionally, encouraging creative thinking can help teams become more productive, efficient, and motivated. 

Emotionally intelligent and creative leadership is essential for creating a thriving workplace environment. By understanding their team's needs, promoting creativity, and encouraging collaboration among employees, leaders can create an atmosphere where everyone feels respected and valued—which leads to improved productivity and morale in the workplace.