By Dr. Layne McDonald If your faith-based media strategy feels like it’s screaming into a void, it’s likely because you are treating digital space as a broadcast channel rather than a relational bridge. Most strategies fail when they prioritize algorithms over anointing, jargon over journey, and "secular trends" over spiritual stewardship. To fix it, you must shift from being a megaphone to being a mentor, grounding your content in the "True North" of authentic connection and