Executive Summary: As standard church attendance metrics face a complex post-2020 landscape, a massive grassroots movement called the Jesus Tent Revival is sweeping the nation. Led by Dr. Braden Andersen, this non-denominational awakening is seeing thousands of baptisms in parking lots and parks, signaling a tectonic shift in how Americans are seeking spiritual connection in 2026. Direct Answer: The 2026 Tent Revival movement is primarily driven by a "hunger for the tangible"