News: What Happens When Success Is Surrendered for a Higher Calling?
- Dr. Layne McDonald
- Jun 9
- 5 min read
Immediate Answer: Scott-Vincent Borba, the multi-millionaire co-founder of e.l.f. Cosmetics, has stunned the business and beauty worlds by renouncing his vast fortune to pursue the priesthood. His decision to donate his assets, enter a seminary, and commit to a life of poverty and service serves as a powerful witness to the reality that material success cannot satisfy the deepest longings of the human heart.
What Happened:
For nearly two decades, Scott-Vincent Borba lived a life that many would define as the American Dream. As a co-founder of e.l.f. (eyes, lips, face) Cosmetics, he helped build a billion-dollar brand that revolutionized the beauty industry with affordable, high-quality products. His personal life was marked by the trappings of extreme luxury: a multi-million dollar California beach house, high-performance Aston Martin cars, and a prominent place in the social circles of the beauty elite.
However, behind the glamour, a deeper transformation was taking place. Borba has shared in recent interviews that despite his professional triumphs and the luxury surrounding him, he felt a persistent, gnawing emptiness. He describes a moment of profound clarity where he felt a religious call to "give it all up" to follow Jesus Christ in a more radical way.

In 2019, Borba began the process of liquidating his assets. He didn't just step back from the board room; he divested himself of his wealth, donating his fortune to various charitable causes. He traded his beach house for a small room in a seminary and his luxury cars for a life of humble transit.
He officially enrolled as a seminarian for the Diocese of Fresno, California. His path toward the priesthood has involved seven years of rigorous academic study, spiritual formation, and pastoral training at St. Patrick’s Seminary & University in Menlo Park. Having completed his required formation, he is now preparing for his ordination as a Catholic priest, where he will serve as an associate pastor, focusing on spiritual guidance and community service rather than product launches and profit margins.
Both Sides:
The story of a mogul-turned-monk (or priest, in this case) naturally elicits a wide range of reactions, particularly in a culture that views wealth as the ultimate achievement.
On one side, many observers: both within and outside the faith community: view Borba’s move as a rare and beautiful example of radical discipleship. In an age of "prosperity gospel" influences and the constant pursuit of "more," his decision to embrace poverty is seen as a refreshing return to the roots of the Gospel. Supporters argue that his testimony carries a unique weight precisely because he had everything the world offers and found it lacking. His life now serves as a signpost pointing toward an eternal reality that many have forgotten.
On the other side, some business analysts and secular critics have expressed bewilderment. They argue that Borba could have potentially "done more good" by remaining in his position of power. From this perspective, a billionaire philanthropist can fund hospitals, schools, and global initiatives at a scale that a parish priest cannot. These critics suggest that surrendering a fortune is a loss of strategic influence, viewing his departure as a "waste" of a talent that could have been used to fuel the global economy and large-scale charitable foundations.
Why It Matters:
This story matters because it challenges the fundamental architecture of modern life. Most of our cultural narratives are built on the "upward trajectory": the idea that we must constantly acquire more influence, more comfort, and more security. When someone of Borba’s stature chooses a "downward trajectory," it forces us to ask: What do they know that I don’t?
It highlights a growing "spiritual exhaustion" in the West. We live in the most affluent society in history, yet rates of anxiety, depression, and purposelessness are at record highs. Borba’s transition suggests that "True Beauty" isn't something that can be applied from a bottle or purchased at a premium; it is found in the alignment of one’s life with their Creator.
Furthermore, this story provides a counter-narrative to the idea that religious life is only for those who "can't make it" in the real world. Borba was a top-tier performer in one of the most competitive industries on earth. His move proves that the call of God is not an escape from failure, but a higher invitation that can reach even those at the pinnacle of success.

Biblical Perspective:
The Bible is remarkably consistent in its warning about the seductive nature of wealth and the singular worth of the Kingdom of God. In Mark 8:36, Jesus poses the ultimate question: "What good is it for someone to gain the whole world, yet forfeit their soul?"
Borba’s life mirrors the parable of the "Pearl of Great Price" found in Matthew 13:45-46. When the merchant found one pearl of surpassing value, he went and sold everything he had to buy it. From an outsider’s perspective, selling everything for one pearl seems like a poor business move. But to the merchant who knows the value of the pearl, it is the only logical choice.
From a Christ-centered perspective, we recognize that every believer is called to a form of "surrender," though the specifics vary. While not everyone is called to the priesthood or to give away every penny, everyone is called to hold their possessions with an open hand. As the Apostle Paul wrote in Philippians 3:8, "What is more, I consider everything a loss because of the surpassing worth of knowing Christ Jesus my Lord, for whose sake I have lost all things."
This story reminds us that our identity is not found in our "Eyes, Lips, and Face," but in the fact that we are made in the Image of God. True peace comes not from the absence of pressure, but from the presence of Christ.

What To Watch Next:
As Borba begins his formal ministry in the Diocese of Fresno, many will be watching to see how his unique background influences his pastoral work. He has already indicated a desire to work with the marginalized and to bring a message of hope to those who feel discarded by society.
We should also watch for a ripple effect. Often, when one high-profile individual makes a radical move for the Gospel, it gives others "permission" to examine their own lives. We may see a quiet trend of other leaders and creators re-evaluating their priorities in a post-pandemic world that has already made many question the value of the "rat race."
How Christians Can Respond:
Reflect on Your Own "Calling": You may not be called to the priesthood, but is there something God is asking you to surrender? Sometimes we cling to a career, a reputation, or a lifestyle that has become an idol. Ask the Holy Spirit to reveal if your hands are too tightly clenched around the things of this world.
Pray for the Seminarian: Transitioning from a world of celebrity and luxury to one of service and obedience is a massive spiritual undertaking. Pray for Scott-Vincent Borba as he begins his journey, that he would remain grounded in the grace of Jesus.
Adopt an Eternal Perspective: Let this story be a prompt to "set your minds on things above, not on earthly things" (Colossians 3:2). When you feel the pressure to keep up with the world's standard of success, remember the man who gave it all away and found everything he needed.
Speak of "True Beauty": Use this story as a conversation starter with friends or family who are burnt out by the pursuit of success. It is a gentle way to share that there is a peace that passes all understanding, available to everyone through Christ.

Follow The McReport for calm, Christ-centered news that seeks truth without cruelty and conviction without contempt.
Sources: Relevant Magazine, Catholic News Agency (CNA), KTVU News, The Economic Times.
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